When making decisions, almost every individual relies on heuristics to help them reduce the complexity of the information they must process. These m...
It is not surprising that a certain amount of ambiguity and confusion prevails in connection with the trial or litigation consulting industry, in vi...
Many have implicated the anchoring effect as a factor driving excessive civil damages awards. A well-documented social psychological phenomenon, the...
Introduction In the early days of patent litigation – when real inventors were suing corporations ( Kearns v. Ford Motor Company ) or corporations w...
Effectively preparing witnesses for their testimony is crucial to ensure positive outcomes. As witness performance can significantly impact settleme...
Jury research, particularly mock trials and focus groups, provide a wealth of information and is a powerful tool for case evaluation and trial prepa...