3 Keys to Gaining the Jury’s Trust
Turning Post-Pandemic Declines in Corporate Perceptions into a Tactical Advantage
In early 2021, Courtroom Sciences Consultants published the results of research conducted throughout the second half of 2020 that revealed positive shifts in perceptions of several industries among jury-eligible participants in the U.S. Research participants were most likely to report a positive shift in perceptions of the healthcare industries and healthcare professionals. The Coronavirus pandemic led to an increase in favorable perceptions of many other industries and/or companies as well, including trucking and transportation, railroads, large grocery stores, the retail industry, and small businesses. However, recent survey research suggests that the window of opportunity for capitalizing on COVID-related attitude changes towards certain groups of civil defendants has closed.