Fundamentals of Witness Effectiveness Training

Witness testimony impacts a case early on and influences all phases of the litigation process. Poor witness performance often provides leverage for the opposition; increases vulnerability and financial exposure; and creates potentially heavy casualties for clients and attorneys. This presentation reviews fundamental components of witness effectiveness, gleaned through scientific study spanning the last 20+ years.

This presentation will teach how jurors assess witnesses’ verbal and nonverbal behavior, from deposition and trial testimony, to determine whether they are credible, honest, and trustworthy – and ultimately, to evaluate the conduct of the parties. Special emphasis will be placed on combating plaintiff Reptile attacks.

Key topics for this presentation include:

• Practical tips and techniques for evaluating witnesses and enhancing their credibility, understandability and persuasion

• Common mistakes witnesses make in deposition and at trial

• Neurocognitive approaches to witness training

• Equipping witnesses with the skills and tools needed to navigate Reptile-style questioning